Wilbert D. Kragten is a seasoned consultant and strategic powerhouse in market entry and positioning, dedicated to empowering European SMEs as they navigate the complexities of the U.S. market. With a sharp grasp of marketing dynamics and a proven track record, Wilbert delivers strategic insights that not only open doors but ensure businesses thrive in competitive landscapes.
A prolific writer and speaker, Wilbert has authored papers and articles, delivered workshops, and appeared on TV and radio, sharing his expertise on market entry and positioning. Consulted by numerous companies, his insights on best practices are sought after worldwide.
In his debut marketing playbook, Wilbert combines years of business and marketing experience into a direct and engaging guide, balancing theory with practical cases and adding a dash of humor to keep readers intrigued.
Wilbert D. Kragten is a seasoned consultant and strategic powerhouse in market entry and positioning, dedicated to empowering European SMEs as they navigate the complexities of the U.S. market. With a sharp grasp of marketing dynamics and a proven track record, Wilbert delivers strategic insights that not only open doors but ensure businesses thrive in competitive landscapes.
A prolific writer and speaker, Wilbert has authored papers and ...
Mastering the Marketing Entry in the USA – Second Edition (2025)
Mastering the Marketing Entry in the USA is not just a guide - it’s a strategic blueprint for European firms determined to navigate the fast-evolving U.S. market of 2025. Written by marketing strategist Wilbert D. Kragten, this Second Edition builds on the success of the first...
Mastering the Marketing Entry in the USA is not merely a guide; it is a strategic blueprint crafted for European firms aiming to navigate the complexities and opportunities of the U.S. market. Written by an authority with decades of experience in global marketing strategy, this book draws on years of observing and advising companies as they...
This edition is specifically designed for students and aspiring marketing professionals, offering a clear and concise introduction to market entry strategies and product positioning in the U.S. market. Featuring case studies and practical tools, it provides valuable insights to support academic and...
The United States is not one market so much as a federation of them. To most European and Asian companies, it first appears as a single economic superpower - one flag, one currency, one language. But cross its borders and you discover a patchwork of states that behave like semi-independent economies. Each has its own sector strengths, incentives, and business cultures.
For a healthcare company, that first office might open in Boston or San Diego; for a fintech, New York feels inevitable; for a...
The second edition of Mastering the Marketing Entry in the USA is now officially released — a necessary overhaul in a year when the U.S. market didn’t merely shift but rebuilt...
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